CONTENT MARKETING
Below are examples of branded or strategic content I created and wrote in support of broader marketing strategies. They include: long-form social posts, video tutorials, blog posts, an op-ed letter, industry pub articles, and a company newsletter.
SEPHORA STORIES
In partnership with another senior editorial content director, we launched the inaugural Sephora Stories, featuring beauty gifting stories that break the norm and embody the Sephora POV that: "Beauty is yours to define and ours to celebrate." This is the initial set of first-person narratives from what is now a regular feature of Sephora campaigns.
POCKET HAIRSTYLIST
Along with creating the name and tagline for this new Sephora app feature and launch campaign comprising site, mobile, social, print and influencer events, I developed the scripts for the video tutorials, featured here.
K-BEAUTY
For the K-Beauty campaign, I wrote supporting print and digital content. Below is a selection of the posts I wrote featuring how to's, interviews with influencers and product guides.
Op-Ed Letter
As part of a messaging strategy to both position Denver-based recruiting and consulting firm eForce as an industry thought leader and elevate its profile, I ghostwrote this op-ed which was published in the Denver Business Journal.
Articles in Industry Press
To position the Australia-based Global Director of Communications as a thought leader, I ghostwrote monthly articles for her in industry pubs like Which-50.
Company Newsletter
To stay competitive in the cut-throat business of tech staffing, I created content for its newsletter including ghostwroting articles for the COO.
