CONTENT MARKETING

Below are examples of branded or strategic content I created and wrote in support of broader marketing strategies. They include: long-form social posts, video tutorials, blog posts, an op-ed letter, industry pub articles, and a company newsletter.

SEPHORA STORIES

In partnership with another senior editorial content director, we launched the inaugural Sephora Stories, featuring beauty gifting stories that break the norm and embody the Sephora POV that: "Beauty is yours to define and ours to celebrate." This is the initial set of first-person narratives from what is now a regular feature of Sephora campaigns.

POCKET HAIRSTYLIST

Along with creating the name and tagline for this new Sephora app feature and launch campaign comprising site, mobile, social, print and influencer events, I developed the scripts for the video tutorials, featured here.

Sephora delivers even more ways to Beauty Together with the launch of its new, native Sephora app for Android, available today on Google Play. The Sephora app for Android brings the same intuitive mobile shopping experience and groundbreaking digital innovation as its highly successful iPhone version.

Try out Sephora's Pocket Hairstylist here: http://hairtutorial.sephora.com/ With Sephora's Pocket Hairstylist you can master any look, no matter your hair type! Watch to find out how to air style with curly hair types. Products Used: Briogeo Rosarco Milk™ Reparative Leave-In Conditioning Spray: http://seph.me/2efAc0Q Drybar Hold Me Hair Clips: http://bit.ly/2eOyuW6 DevaCurl Styling Cream: http://seph.me/2dZt2xh Bumble and bumble Anti-Humidity Gel-Oil: http://seph.me/2ef5UMZ Madam C.J.

K-BEAUTY

For the K-Beauty campaign, I wrote supporting print and digital content. Below is a selection of the posts I wrote featuring how to's, interviews with influencers and product guides.

Op-Ed Letter

As part of a messaging strategy to both position Denver-based recruiting and consulting firm eForce as an industry thought leader and elevate its profile, I ghostwrote this op-ed which was published in the Denver Business Journal.

Articles in Industry Press

To position the Australia-based Global Director of Communications as a thought leader, I ghostwrote monthly articles for her in industry pubs like Which-50.

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Company Newsletter

To stay competitive in the cut-throat business of tech staffing, I created content for its newsletter including ghostwroting articles for the COO.