Sephora fragrance
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SEPHORA fragrance: 2016 BRAND POSITIONING
I developed, concepted and wrote Sephora's brand positioning for fragrance. Because 75% of Sephora shoppers don't know that Sephora sells fragrance, the campaign's aim was first and foremost to increase awareness and encourage engagement. The overarching concept Scents of Adventure guided fragrance marketing, while Stories Told in Scent was specifically created for niche fragrances.
Positioning statement
Launch campaign
Mother's Day campaign
Niche fragrance positioning statement
Supporting campaign
Valentine's Day campaign
