own your hair and ‘do you

Sometimes, self-care starts with hair. This could pass as an overstatement until you consider that unruly coils, curls or waves are often emblems of something much deeper for women—identity, family history, changing public perceptions of what is beautiful. We took this opportunity to have women share their perspective and celebrate it. Learn more.

 

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Campaign positioning

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Print and digital store signage

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Site

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Digital ads

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Print, online and mobile buying guides

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Snapchat filters

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Instagram

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Skincare: K-Beauty

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Skincare: Let's get real