big gifts come in small jars

How do you convince holiday shoppers that beauty products are not too personal to give as gifts, and for that matter, to everyone from your grandma to your boyfriend? Simple: Circle back to gifting’s original adage—it’s the thought that counts. Consider what the gift of a bright red lipstick expresses to your newly divorced bestie, what bath products communicate to your overworked colleague, or what a shaving kit says to your teenage son. We invited people to explore and find out for themselves. Learn more.

Campaign positioning

 Print, digital and mobile ads

Print catalog

Social media

In-store signage